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Two hands of different skin tones gently touching green moss, symbolizing nature’s diversity and inclusivity in beauty.

What if nature’s diversity shaped the future of beauty?

 Nature doesn’t come in one shade — and
neither should the products we create.
 
Discover our diverse range of nature-based formulations
that can help you shape the future of beauty.

What if waste wasn’t 
waste but a resource?

Every decision shapes tomorrow. This campaign challenges us to redefine standards. 

What if what we’ve long called waste was actually a wasted resource?


What if coffee was not just a beverage, but a gateway to active, functional ingredients?


What if we embraced the natural colours of the earth — instead of bleaching away its power?

 

The industry’s obsession with whiteness has sterilised beauty.


But consumers are choosing authenticity over sterility.
We can’t serve a new world with old standards.

To the brands, formulators, and conscious creators — are you ready to co-create with nature?

About Campaign

Formulate with Nature, Not Against It

 
Close-up of creamy, smooth texture of Velvet Milk Cleanser with KLEANSTANT®, highlighting its rich and gentle formula.

[Velvet Milk Cleanser] 

with KLEANSTANT®

Close-up of the golden, viscous 'Multipurpose Koffeeglow Elixir with KAFFOIL-R', showcasing its rich texture.

[Multipurpose Koffeeglow Elixir]

with KAFFOIL-R®

Close-up of exfoliating gel texture with suspended coffee particles and air bubbles, showcasing a nature-inspired, deep-cleansing formulation.

[Brightening Face Cleanser]

with KLEANSTANT® & KAFFFIBRE®

Our formulations are powered by our

high-performance 100% natural and upcycled ingredients—KLEANSTANT®, KAFFIBRE®, KAFFAIR®, KAFFAGE®, KAFFOIL®. 

Formulations for Personal Care
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Nature is not separate
from us - We are Nature.
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Three hands, overlapping and reaching upwards against a light, soft background, symbolizing unity and connection. Image for 'We Are Nature' campaign
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