Kaffe Bueno Partners Up with Givaudan to Launch Koffee’Up™ - Active Oil Derived from Upcycled Coffee
Kaffe Bueno and Givaudan have signed an exclusive Distribution Agreement and a Joint Development Agreement, granting the Swiss-based company global exclusive distribution rights of Kaffe Bueno Oil®, which will be commercialised under the name “Koffee’Up™”.
Thanks to its partnership with Kaffe Bueno, Givaudan Active Beauty is launching Koffee’Up™ a premium coffee oil, extracted from recycled coffee grounds with scientifically proven skin benefits.
The circular business model and sustainable technologies used to produce Koffee’Up – referred to as the “new argan oil” – addresses key problems the industry faces, such as price volatility due to fluctuations in supply caused by climate conditions, plus alleviates the need for imports and hence reducing carbon emissions in the industry.
9.89 million tonnes of coffee are traded every year, and demand is expected to continue growing. Yet this demand is solely for producing the coffee beverage, which takes advantage of 1% of coffee’s potential. Koffee’Up™ is produced from the coffee grounds that have already been imported to EU.
Alejandro Franco, Co-Founder & Chief Commercial Officer of Kaffe Bueno, said: “At Kaffe Bueno, we are thrilled to partner up with Givaudan, a company with 250+ years of market leadership who keeps setting quality and sustainability standards high in the industry while leading the way into circular economy through their innovations and profound market knowledge. Koffee’Up™ launch reinstates upcycled products are no longer a trend, but a global need to make better use of our limited resources. This partnership certainly sets Kaffe Bueno a step closer to unlocking coffee’s full health, wellbeing and commercial potential.”.
Juan Medina, Co-Founder & Chief Executive Officer at Kaffe Bueno: “Our mission is to showcase that coffee is so much more than a beverage, rather a sustainable health and beauty elixir with potential to improve millions of lives. Collaborating with a partner as Givaudan with deep expertise in natural ingredients but who also shares the same focus on sustainability and circular economy, shows the immense potential coffee’s by-product and our technologies to unlock it has. I’m excited about what this partnership will bring and can’t wait to see the impactful innovations that we will create in collaboration with our clients.”
About Kaffe Bueno:
Kaffe Bueno is a Copenhagen-based startup using green chemistry and biotechnology to upcycle spent coffee grounds into active and functional ingredients for cosmetics, nutraceuticals and functional foods & beverages. The company’s vision is to establish a decentralized production ecosystem of biorefineries to locally source spent coffee grounds and industrialize the valorization of every single molecule inside coffee through high-value applications in the WellCare sector.
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 6.2 billion in 2019. Headquartered in Switzerland with local presence in over 180 locations, the Company has over 14,900 employees worldwide. Givaudan invites you to discover more at www.givaudan.com
About Givaudan Fragrances
Givaudan is passionate about perfumery and is dedicated to combining creativity and innovation to design beautiful fragrances. With the industry’s largest perfumery team, Givaudan contributes to making life delightful and memorable through unique scent experiences for customers around the world. Currently present in all major markets, Givaudan strives to deliver fragrances for personal, home and laundry care, as well as prestige perfumes. Our customers benefit from Givaudan’s expertise in three business areas: Fine Fragrances, Consumer Products, and Fragrance and Cosmetics Ingredients. We invite you to ‘engage your senses’ and learn more about Fragrances at www.givaudan.com/fragrances.
About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high-performing molecules and functional agents, including customized carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.